Keep an eye and an ear out for the Metropolitan Water District TV and Radio ads that will be aired over the next several months as part of an ongoing region-wide advertising campaign, Don’t Waste Another Minute Wasting Water. The comprehensive campaign includes the 30-second television spots, 60-second radio advertisements and traffic report sponsorship, as well as online and mobile ads throughout the district’s six-county service areas through Oct. 30.

“We’re building a broad outreach campaign that reinforces to Southern Californians just how serious the drought is,” said Metropolitan General Manager Jeffrey Kightlinger.

The television ads will air on Los Angeles and San Diego area stations through Sept. 28. The spots join radio advertisements and traffic report sponsorships on English, Spanish, Mandarin, Cantonese, Vietnamese and Korean stations. Along with the television and radio spots, Metropolitan’s water-saving message will be the focus of specialized “Water Wise Wednesdays” segments offering conservation tips on television and radio stations as well as on-line advertising. The campaign also will feature focused billboard and movie theater advertising.

In the latest creative image-enhancer by a municipal sewage plant, Seattle’s Brightwater Treatment facility is offering to rent its indoor rooms ($2,000 for eight hours) as a wedding venue.  According to an official, there is space for 260 guests, including full kitchen – and the plant is reputed to be a “zero odor” facility.

Read the full story here.

Experts will share perspectives and strategies for progressive, adaptable water management

What:

The Water Environment Federation (WEF) and World Business Chicago (WBC), with support from the City of Chicago, the Metropolitan Water Reclamation District of Greater Chicago, and Chicago Sisters Cities International, will jointly present Chicago Water Summit 2014: Global Lessons from Great Water Cities. A distinguished panel of national and international leaders from the public and private sectors will share their experiences and perspectives about a new paradigm for water that will help communities of all sizes adapt to rapidly changing water management challenges.

Who:

Highlighting the program will be a luncheon keynote from Henk Ovink, Principal of Rebuild by Design and Senior Advisor to HUD Secretary Shaun Donovan. Ovink, who was recently profiled in The New York Times Magazine as a leading international water management expert, will help frame the overall discussion with insights into the famed Dutch water management approach. Other featured speakers include*:

Dr. Giulio Boccaletti, Vice President, The Nature Conservancy

Dr. Paul Bowen, Director, Sustainable Operations, The Coca-Cola Company

Albert Cho, Vice President, Strategy and Business Development, Xylem

Dr. Peter Grevatt, Office of Ground Water and Drinking Water, U.S. EPA

Christian Guenner, Director of System Development, Hamburg Wasser, Germany

Ted Henifin, General Manager, Hampton Roads Sanitation District

Harlan Kelly, Jr., General Manager, San Francisco Public Utilities

Terry Mah, President, Veolia North America

Jeff Malehorn, President & CEO, World Business Chicago

Barrett Murphy, First Deputy Commissioner of Water Management, City of Chicago

Dr. Eileen O’Neill, Executive Director, Water Environment Federation

Sandra Ralston, President, Water Environment Federation

Andy Richardson, Chairman & CEO, Greeley and Hansen

Dieter Sauer, President Water Utility Division, Grundfos North America

David St. Pierre, Executive Director, Metropolitan Water Reclamation District of Greater Chicago

Emilio Tenuta,Vice President of Corporate Sustainability, Ecolab

Karen Weigert, Chief Sustainability Officer, City of Chicago

Why:

In many parts of the world, pressures from population growth, climate change and urbanization are straining existing water systems and resources, sometimes beyond capacity. In order to sufficiently meet current and future water demands, water managers and civil leaders from communities of all sizes are being forced to radically rethink water management by looking for smarter and more progressive approaches that will increase resiliency, enhance livability and conserve resources. Recognizing the value of global knowledge exchange, this exclusive, one-day meeting will bring together influential leaders to discuss the big picture trends in urban water management and the new thinking around best practices, including technology and innovation; resiliency and sustainability; investments in water infrastructure systems and its impact on job creation and a strong financial future; and collaboratively working with the private sector. This forward-thinking Summit is the latest in a series of dialogues examining case studies and engaging in discussion to distill lessons learned from leading water cities, in the hopes of changing the agenda for other communities facing similar challenges. It also sets the stage for the high profile and popular water leaders session that will be held at WEFTEC® 2014—WEF’s 87th Annual Technical Exhibition & Conference—this fall in New Orleans, La. As the world’s largest annual water quality conference and exhibition, WEFTEC brings thousands of water professionals and water equipment manufacturers to Chicago every other year through 2023.

When:

Monday, July 21, 8:00 a.m. – 4:00 p.m. CST Where: The Mid-America Club, 200 East Randolph Drive, 8th Fl., Chicago, Ill.

Note to editors: Media interested in covering the event may contact Lori Harrison at lharrison@wef.org to register in advance. For complete registration and event details, please visit www.wef.org/watersummit. *The final panel will be announced approximately one week prior to the event.

Have you ever wondered how water can be recycled? Curiosity Quest Goes Green host, Joel Greene visits a water reclamation plant with the City of Adelanto where he learns where the water goes after it’s flushed down the toilet and how it can be cleaned, treated and re-used.

Reclaimed Water – Water Treatment Plant by Curiosity Quest

UPDATE – An executive summary of the event is available for download here.

The Santa Clara Valley Section of the California Water Environment Association and WateReuse California joined the National Science Foundation’s ReNUWIt Engineering Research Center to host a discussion on the future of the Bay Area’s water system at Stanford University on May 15, 2014.  More than 200 water environment professionals, academics, scientists, and government leaders in the Bay Area attended.

The event featured a stellar speaker line-up, including:

1.       Fran Spivy-Weber - Vice Chair, California’s State Water Board.

2.       Dick Luthy – Silas H. Palmer Professor in the Department of Civil and Environmental Engineering at Stanford University, and the Director of the ReNUWIt Engineering Research Center.

3.     William Croyle – DWR Drought Manager.

4.     David Sedlak – Co-Director of the Berkeley Water Center and Deputy Director of the ReNUWIt Engineering Research Center.

5.       Ellen Hanak – Economist and Senior Policy Fellow at the Public Policy Institute of California (PPIC).

6.       Eric Hong – Chief, North Central Region Office, California Department of Water Resources.

7.       David MacIntyre – Water Reuse National Practice Leader, Vice President, Parsons Brinckerhoff.

8.       David W. Smith – Managing Director, WateReuse California.

Here is a list of links to the speakers’ presentations, which are much in demand by those who attended the event:

Redefining “Normal” for California: Adapting To A New Water Resource Reality – William Croyle, DWR Drought Manager

The Fourth Revolution in Urban Water: Creating a Drought-Proof Water Supply for the Bay Area – David Sedlak – Co-Director of the Berkeley Water Center and Deputy Director of the ReNUWIt Engineering Research Center

Drought Response through Integrated Water Management – Eric Hong – Chief, North Central Region Office, California Department of Water Resources

Paying for Water in California – Ellen Hanak – Economist and Senior Policy Fellow at the Public Policy Institute of California (PPIC)

Partnerships – Changing Water Management Challenges & Strategies - David MacIntyre – Water Reuse National Practice Leader, Vice President, Parsons Brinckerhoff

Re-inventing Urban Water Systems for Drought Preparedness – Dick Luthy – Silas H. Palmer Professor in the Department of Civil and Environmental Engineering at Stanford University, and the Director of the ReNUWIt Engineering Research Center

The Future Of Water Recycling In California Re-Inventing Urban Water – Drought Preparedness for the Bay Area – David W. Smith – Managing Director, WateReuse California

[Read more]